A Xerjoff Blends Collaboration
In a coming together of two masters of their respective crafts, Xerjoff has collaborated with Automobili Lamborghini to create three new perfumes: Avanguardia, Fierezza and Perseveranza. These scents express the authenticity, bravery and penchant for the unexpected that define Automobili Lamborghini, while also portraying the artistic sensibilities of Xerjoff.
A common design language runs through the packaging of all three perfumes, with both brands strongly represented across the visual, tactile and olfactory senses. Inside the coffret of each perfume is a leather cutting sourced directly from the Automobili Lamborghini upholstery department, a leftover piece of the creative process repurposed as a prestigious souvenir.
This project was undertaken as part of Xerjoff Blends, an explorative venture in which Xerjoff collaborates with leading brands and figures across a wide range of cultural fields, bridging the gap between perfumery and other creative spheres.
Through the evocative power of scent, Fierezza, Avanguardia and Perseveranza narrate a story of anticipation, adrenaline and fulfilment, transmitting the intense, cinematic experience of driving a Lamborghini in three phases: before, during and after.
Fierezza represents getting into the driver's seat, grasping the steering wheel and sensing the energy about to be unleashed. Avanguardia embodies the rush of adrenaline, the roar of the engine and the raw power felt as the world outside flies by. Perseveranza is the arrival at the destination, the culmination of the emotion lived and the afterglow of this sensory awakening.
Beyond their linear narration of the ultimate driving experience, each perfume has developed its own distinct identity on the journey from conception to realisation.
Fierezza
The name Fierezza (Italian for pride) represents everything Lamborghini has to be proud of, from its engineering prowess and craftsmanship to its design philosophy and Italian identity.
Fierezza is a perfume that rightly swells with pride. Its dignified sense of self worth is born from its authenticity, the originality of its composition and the honest, justified recognition of its own beauty.
Fierezza stands tall, confident in itself and its abilities. It is a scent that commands respect, doing so with taste, poise and elegance.
The unique composition of Fierezza blends notes from opposing ends of the olfactory scale, taking the nose on a mesmerising journey that leads in a myriad of directions.
Pink pepper leaves a piquant trail for fresh incense to follow, as floral notes of frangipani and geranium bloom at the heart. Marine nuances are woven into the scent, which owes its leathery tones to myrrh at the base, as suede provides depth.
Scent profile: oriental, fresh
Top notes: pink pepper, incense, davana, sichuan pepper
Heart notes: marine note, ambrette, geranium, frangipani
Base notes: amber, suede, myrrh
Avanguardia
Avanguardia (Italian for avant-garde) is ahead of its time. Full of conviction and unbothered by common consensus, it is a trailblazing perfume that forges its own path, a strong, clearly defined idea that has taken its final form: one that is unexpected and visionary.
Avanguardia operates on a higher level than most, unbound by the constraints of convention. Born from an innovative spirit shared by Xerjoff and Lamborghini, it is a perfume that dares to go beyond.
Avanguardia's determined character is evident from the very beginning, as davana accentuates the depth and juiciness of its cherry top note. At its heart, the powerful presence of fractionated patchouli oil is this perfume's driving force.
It captivates the senses with its enduring woody, patchouli-like scent, as the leathery nuances and subtly powdered touch of the black violet accord provide balance, while styrax and tonka bean anchor the perfume at the base.
Scent profile: woody, fruity, leathery
Top notes: cherry, mandarin, davana
Heart notes: black violet, rose geraniol, fractionated patchouli oil
Base notes: olibanum, tonka bean, styrax
